Since 2010, Brand Identity Center has created quantifiably potent branding campaigns for companies like Dole, Sunkist, V8, Hitachi, Monster Audio, Playboy, Segway, as well as, multiple brands in the CBD and Cannabis space.
Our goal is to create the most quantifiably potent branding campaigns possible.
We believe, when done right, products and messaging should create its own momentum by positively predisposing the target to the brand via engagement, feedback and comments.
Chad Kawalec | Founder
Leadership
Chad Kawalec: Founder and Chief Brand Consultant
“Chad balances keen intellect, optimism and enthusiasm to champion insightful strategy, great creative and meaningful business outcomes.” - Thom Wyatt | Managing Director | Siegel+Gale
Chad created the Brand Identity Center to bring sophisticated and disciplined big agency and brand experience to cat marketers of all sizes in today’s creator economy
He delivers the advice and guidance you need to formulate and refine a competitive brand strategy to help lead your team to breakthrough marketing, sustainable growth and top market positions in the creator economy.
He has the experience and ability to quickly synthesize and communicate deep and unique market/customer insights, trends, and patterns, then apply my well-honed, proven analytical capabilities to help understand market landscapes -- including sizing, competitive analysis and white space identification (specifically as it pertains to a brand's understanding of, and role in, the evolving creator economy).
He has a unique firsthand/insider experience in the creator economy as a successful creator across existing and emerging platforms (800k+ followers on TikTok and 145k+ followers on Instagram).
He is also available to help you hone your investor presentations and/or join your team as acting CMO for investor meetings.