Since 2010, Brand Identity Center has created quantifiably potent branding campaigns for companies like Dole, Sunkist, V8, Hitachi, Monster Audio, Playboy, Segway, as well as, multiple brands in the CBD and Cannabis space.

Our goal is to create the most quantifiably potent branding campaigns possible.

We believe, when done right, products and messaging should create its own momentum by positively predisposing the target to the brand via engagement, feedback and comments.

Founder

Kawalec Chad

Brand Identity Center for Cat Marketers

“Chad balances keen intellect, optimism and enthusiasm to champion insightful strategy, great creative and meaningful business outcomes.” - Thom Wyatt | Managing Director | Siegel+Gale

Chad founded the Brand Identity Center to bring sophisticated big-agency expertise and innovative strategies to cat marketers of all sizes in the creator economy. Leveraging combinatorial creativity—the art of remixing and reimagining ideas to unlock breakthrough results—he helps cat-focused brands achieve sustainable growth, build meaningful customer connections, and stand out in a competitive marketplace.

Chad’s work is deeply rooted in his mission to make a lasting impact on feline welfare. He authored The New Cat Parent Handbook to guide cat-curious individuals toward confident adoptions, and he launched the Get Paired Up initiative to normalize 2+ cat households. This program encourages adopting cats in pairs or inspiring single-cat owners to “get their cat a cat.” Chad uncovered a powerful insight: if just 2% of current cat owners adopt a second cat, our shelters could be emptied. This vision drives his passion to reduce euthanasia rates and create a future where every cat has a forever home.

As a creator with over 800,000 TikTok followers, 150,000 Instagram followers, and 200,000 Facebook followers, Chad has a unique insider’s perspective on content creation and influencer marketing. He has collaborated with a growing list of cat-focused brands to produce engaging, high-performing social media content and provide strategic guidance. His firsthand experience navigating the creator economy allows him to craft campaigns that resonate deeply with audiences and align with brand objectives.

Chad’s expertise spans deep market analysis and creative strategy, empowering brands to uncover white space opportunities, identify emerging trends, and craft actionable plans for success. His disciplined approach, combined with a passion for feline welfare, ensures that every campaign delivers both business results and a positive impact on the lives of cats.

For cat-focused brands ready to thrive in the creator economy, Chad offers everything from strategic marketing to investor presentation support. Whether you're seeking growth, visibility, or purpose-driven partnerships, Chad’s work bridges the gap between business success and meaningful change— two cats at a time.