We help you define the qualities, beliefs, personality, looks and expressions that make your brand. 

We have deep expertise in: food, beverage, health/wellness, technology, electronics, toys, movies, entertainment and cannabis.

Our virtual team of senior strategists is on the cusp of social media trends, new technologies and new ways to deliver messages effectively and creatively. 20+ years, we have a deep foundation for success set for many decades to come. 

Our model is simple - it’s like a movie production.  We source the perfect experts from our virtual pool of highly talented and vetted strategists, creatives, and producers, allowing us to tap into the perfect experience for your needs without the expense of too much overhead.

Screen%2BShot%2B2019-02-06%2Bat%2B4.39.53%2BPM.jpg

RECENT BRAND PARTNERS & PROJECTS

“The Brand Identity Center is our secret weapon.” - Dole Foods, Senior Brand Manager

Snack-It-Forward-introduces-Sunkist-real-fruit-clusters.png

SUNKIST Snacks

Brand Clean-Up & Extension

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Brand Character & Voice

  • Mission & Vision

  • Tagline and # Creation

  • Packaging Strategy & Oversight

  • Distributor & Retailer Sell-in

Peatos.png

WORLD PEAS | PEATOS

New Brand & Product

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Brand Character & Voice

  • Mission & Vision

  • Tagline and # Creation

  • Packaging Strategy & Oversight

  • Distributor & Retailer Sell-in

Dole Acai Small.png

DOLE Acai Bowl

New Product Line

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Naming

Screen+Shot+2019-03-13+at+2.02.07+PM.jpg

SEGWAY miniPRO

New Product Line

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Brand Character & Voice

  • Mission & Vision

  • Packaging Strategy & Oversight

  • Comprehensive Online Listings

  • Retailer Sell-in Materials

PSW_IT_BOX_N_BOTTLE_FRONT_1024x.png

PLAYBOY Sexual Wellness

New Sub-Brand & Product Line

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Brand Character & Voice

  • Mission & Vision

  • Launch Plan

  • Product Development

  • Line and Product Naming

  • Packaging Strategy & Oversight

  • Distributor & Retailer Sell-in

Hitachi wifi box.jpg

HITACHI Consumer Products

Brand Renovation & Reintroduction

Services Provided:

  • Market/Competitive Assessment

  • Trend Analysis

  • Sub-brand Development & Positioning

  • Product Development

  • Brand Character & Voice

  • Mission & Vision

  • Line and Product Naming

  • Tagline and # Creation

  • Packaging Strategy & Oversight

  • Distributor & Retailer Sell-in

  • On-line Retailer Listings

  • Digital Marketing Campaign

  • PR/Publicity/Reviews

OUR AREAS OF EXPERTISE:

Market Intelligence, Analysis, Comprehension

We quickly get you up to speed on the drivers and trends of the cannabis category

Branding: New, Cleaned-up or Renovated

Naming; Brand positioning; Logo; Voice; Character; Dress (colors, fonts, key art); Style Guides; etc.

New and Evolved Products

Based on research-based, high potential segments and identified white-space areas of opportunity. Product(s) identification and development, formula direction, packaging, photography. We work directly with your internal development team, or we bring in our own vetted contract manufacturing partners

Website

Strategy, design, optimization

Social Media

Strategy, design, optimization

Story-telling and Content Creation

Retail Sell-in

Strategy, design and materials

Awareness Advertising/Marketing

Advertising programs that provide broad brand awareness and persuasion

Point-of-Purchase

Strategy and materials. In-store flyers, displays, promotions and education