we put cats first

We harness decades of consumer behavior and household-brand-name communications expertise to unleash the underserved market of cat products and services. We’re deeply committed to meeting the unique and evolving needs of cat families.

Content and Collaborations Designed To Catapult Cat-Centric Brands into More Forever Homes

As adept brand-consumer matchmakers, we excel in pairing the right cat brands with the perfect feline families, forging enduring connections that ensure a mutually beneficial bond that guarantees success.

Why focus on cats?

In the pet industry, dogs often steal the spotlight, leaving cats in the shadows (we get it, we’re dog-lovers too). At Brand Identity Center, we recognize the need for, and potential in, providing dedicated expertise to the cat category.

Nearly 50 million households in the United States count at least one cat as a family member - they spend about US$1000 per year caring for them - and the category is growing at a rate of nearly 5% annually.

By crafting strategic campaigns and connecting with cat-loving consumers, we aim to reduce rehoming rates and encourage adoption, ultimately decreasing the need for euthanasia, which tragically remains the leading cause of death for cats. Through our innovative approach, we connect meaningful products and services with the right cat families, ensuring that every furry companion receives the quality care and attention they deserve.

By partnering with us, businesses not only tap into a lucrative market but also contribute to the greater good by supporting our mission to create happier, healthier homes for cats everywhere.