Less budget. Less attention. Less belief.

Meanwhile, cat parents are multiplying. Multi-cat homes are rising. And adoption-ready consumers are waiting.

The opportunity is massive.

We built The Brand Identity Center to help you claim it.

Led by a seasoned brand strategist with decades of category-shifting experience (and the author of The New Cat Parent Handbook), we’re the only agency built exclusively to grow cat-centric brands—and the entire feline economy with them.

Through our flagship campaigns—Get Paired Up and Get Your Cat a Cat—we’re flipping the script:

Turning single-cat homes into multi-cat families

Driving shelter adoptions

And unlocking over $500M in new revenue for brands like yours

You don’t need another pet agency.

You need the one that puts cats, cat parents, and cat marketers at the center.

This is where your brand belongs.

This is where the movement begins.

And this time, you’re not in the doghouse.

If your current agency doesn’t understand what’s coming—they’re not ready for what’s next.

We are. Are you?

Why focus on cats?

In the pet industry, dogs often steal the spotlight, leaving cats in the shadows (we get it, we’re dog-lovers too). At Brand Identity Center, we recognize the need for, and potential in, providing dedicated expertise to the cat category.

Nearly 50 million households in the United States count at least one cat as a family member - they spend about US$1000 per year caring for them - and the category is growing at a rate of nearly 5% annually.

By crafting strategic campaigns and connecting with cat-loving consumers, we aim to reduce rehoming rates and encourage adoption, ultimately decreasing the need for euthanasia, which tragically remains the leading cause of death for cats. Through our innovative approach, we connect meaningful products and services with the right cat families, ensuring that every furry companion receives the quality care and attention they deserve.

By partnering with us, businesses not only tap into a lucrative market but also contribute to the greater good by supporting our mission to create happier, healthier homes for cats everywhere.